Welcome to Rouge!

Rouge – with two locations, on Pacific Avenue in Downtown Santa Cruz, CA (on the street-level of the Cooper House building) and at 50 N Santa Cruz Avenue in Los Gatos, CA - is known for a diverse selection of contemporary clothing lines for women and men who crave style with flair.

The boutique stocks a wide range of labels including sought after denim lines: Citizens of Humanity, Seven, Adriano Goldschmeid. You can always find a cute tee, tank, or flirty top or mini with the wide selection carried from Rebecca Taylor, Ya-Ya, Joie, JET, and James Perse. Cutting edge European labels G-Star, NoLita, and Miss Sixty are also well represented in this inviting store. The savvy shopper is sure to find many up and coming designers as well as tried and true favorites. In addition to great designer labels, Rouge also stocks junior lines such as To The Max. For men there is a great selection of Ben Sherman, Energie, Seven, James Perse, and many hard to find cult labels.

Our rougegirl.com and rougeguy.com online designer clothing boutiques feature products from most of the top designers featured in our stores, with the added convenience of shopping online.